Your business changes quickly. Give your reps the agile edge.
Your reps may have sales experience, but they’ve never sold your specific drug. How quickly can you make them experts?
Your drug just got approved for a label expansion. How quickly can your reps swing into action?
It’s expensive to take reps out of the field. How can you know where to focus your attention?
The pharmaceutical landscape is always under the microscope of regulatory changes. How swiftly can your team adapt to new compliance standards?
Executive Director, Head of Training and Development, Novartis
What attracted us to Learn to Win was the ability to get a ton of information to a representative in a digestible way. Product training modules usually involve close to 400 pages delivered via PDF. We used Learn to Win to convert those into microlearning, and up and down the line our reps loved it. They were more engaged, and it was easier for them to retain the information and execute consistently
80% of licensed training content is never used. Why? Because in a dynamic sales environment, generic content gets stale fast. Reps zone out because the training covers material they already know and doesn’t touch on what they need to win deals. Your reps already understand the basics of how to sell – otherwise you wouldn’t have hired them!
But have they mastered the Mechanism of Action (MOA) of your specific drug? Do they understand your competitors’ latest moves and know how best to counter them?
Are they primed to respond to doctors’ most detailed and challenging questions about the latest clinical study?
This is the Last Mile of sales training. It’s the critical operational knowledge that drives over 80% of rep performance. It’s unique to your organization and can’t be bought off-the-shelf. And it’s the difference between ordinary and top-performing sales teams.
Be confident in your reps ability to navigate role-specific discussions with physicians and administrative staff
Keep your reps up-to-date on the benefits of each drug, along with the side effects and safety protocol in your organization's PI description
Clinical research is loaded with information, and your reps need to master the most important findings
Ensure your reps respond accurately and compliantly when healthcare providers ask about your competition
Train your reps on the latest insurance coverage options and reimbursement strategies for your products
Keep your team updated on emerging trends in the pharmaceutical industry and healthcare market that could influence drug demand and prescribing habits